My last article focused on separating your keyword match types into different campaigns. Today, I would like to discuss details on implementing this strategy, as well as clarify the benefits of separating match types into separate ad groups (not campaigns)....
Continue Reading Separating Match Types in AdWords: A Follow Up Post
Neither PPC Hero nor Hanapin Marketing have any affiliation with this settlement regarding Google AdWords nor can we offer legal advice on the subject. However, we did think it was a good idea to post the settlement statement in its...
Continue Reading CLRB Hanson LLC et al. V. Google Class Action Settlement
We have inherited a couple PPC accounts recently that had some odd campaign structures. Within Google AdWords these accounts had the various match types (broad, phrase, exact) segregated into separate campaigns. Since I’ve now seen this a couple times, I...
Continue Reading Separating Your Matches Types into Different Campaigns is a Bad Idea
You should think of this article as a “what to expect when you’re expecting” in regards to launching a new website. More to the point, I will focus on the effects that launching a new website will have on your...
The Google Content Network can be a great source of ROI, but it can also represent a great risk. The potential for great performance – and the potential for wasted budget – both come as a result of the network’s...
Continue Reading Use Content Network Stats to Create High-Performing Placement Targeted Campaigns
There is a new feature that is somewhat-hidden within the new Google AdWords interface that I want to bring to your attention. Now, you can essentially run a search query report at the ad group level without actually running a...
Continue Reading A New Way to Find & Add Negative Keywords in Adwords
One of the newly visible metrics within the updated Google AdWords interface pertains to conversion tracking. Today, we will explore the difference between the “Conversions (many-per-click)” data and the “Conversions (1-per-click)” data. If you have migrated to the new AdWords...
Continue Reading What You Need to Know about Google AdWords’ New Conversion Tracking Metrics
What I’ve always loved about Google AdWords is the extensive amount of information they give you. And something I realized I can do to help improve my overall click-through rate via the content network and doesn’t include writing new ads,...
Lately, we’ve been writing quite a bit about the Google Content Network. This is simply because there is so much to talk about! Today, I would like to touch on another topic within this theme: two reasons why your Content...
Continue Reading What To Look for if Your Volume Tanks on the Google Content Network
PPC advertisers have been waiting a long time for this. Just officially announced yesterday, Google AdWords is removing the ‘other unique queries’ label in the search query performance report. We wrote about this new feature in the search query report...
Continue Reading Good Bye To Google’s “Other Unique Queries” – We Won’t Miss You
I’ve said it before and I’ll say it again: the Google Content Network is fickle and it can be tricky. In both the Search and Content Networks, ad position is important. Within the Search Network you have a wider range...
Continue Reading How To Broaden Your Exposure on the Google Content Network
Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities. With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality...
Continue Reading Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking
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