Learn How to Import Your Google Analytics Goals into AdWords Conversion Tracking

By John Lee | @Hanapin

Early on in my search marketing career, one of the discrepencies that annoyed me most was that Google Analytics and Google AdWords were almost entirely separate entities.  With the exception of AdWords data populating in Analytics, there wasn’t any cross-functionality – especially for conversion tracking.  This killed me.  Until now.  It is now possible for you to have data from your Analytics goals and transactions imported into your AdWords conversion reports!

How is this possible?  Well, the same system that links AdWords to Analytics has been tapped to push data both ways.  Here’s the basic steps you’ll need to take to get your Analytics goals into your AdWords reporting:

  1. The first step is to ensure that you have successfully linked both services.
  2. Next you’ll need to ensure that you’ve set Analytics to share data under the “Edit Account and Data Sharing Settings.”  Google requires that you have at least the “With other Google products only” setting enabled.
  3. Now you can enter AdWords and navigate to the Conversion Tracking page.  From here you’ll be presented with a message notifying you that you can link your Analytics goals to AdWords (see screenshot below).
  4. Simply follow the instructions, and AdWords will populate a table with all of your Analytics goals giving you the option to create a Conversion Action name and add each goal to your AdWords reporting (see screenshot below).

Conversion Tracking Notification

conversiontracking

Goals and Transactions Link Table

goalsandtransactions

All in all this is a pretty nice upgrade for users of Analytics and AdWords.  While I still think there could be improvements in the data sharing between the 2 services (like showing ad text data in Analytics), this is a big step forward!

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.

Top Tips for Building Your Digital Marketing Team

While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...

x

Enter your email address below.