One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more.

In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more.

There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.

AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information.

Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative.

This blog describes the PPC performance, during the stay-at-home period, of 3 eCommerce businesses and how we maximized revenue during a period of high demand.