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Google Shopping, Shopping/eCommerce
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results. Read More »
Google Shopping, Shopping/eCommerce
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns. Read More »
ABM, App Advertising
In this monthly post, we bring you the latest news and changes from all of the major ad platforms: Google, Microsoft, Facebook, Youtube, LinkedIn, and more. Read More »
Google Ads, Google Display Network
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
Ecommerce PPC, Google Shopping
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account. Read More »
Automation, Google Shopping
AI is changing the way consumers shop at various stages of the buyer’s journey. It affects the way a potential buyer searches for product or brand information. Read More »
Ecommerce PPC, Google Shopping
Tracking for Surfaces Across Google clicks in Google Merchant Center leaves something to be desired. The step-by-step process in this post is an alternative. Read More »
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