How To, Remarketing
A No-Nonsense Pros And Cons List For RLSA Implementation
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each... Read More »
How To, Remarketing
If you decide to start using RLSA you can set them up in one of two ways. This PPC post will cover each... Read More »
Account Settings, Advanced PPC Strategies
While geographic targeting is certainly beneficial, the default settings might not be exactly what many advertisers think they are. Read More »
Advanced PPC Strategies, How To
Dynamic Search Ads are a nice, ancillary way to provide your clients additional paid search traffic. Read More »
Conversion Rate Optimization, How To
This article will help you understand why users don't convert, and it is something that you will be surprised that you ever overlooked in the first place. Read More »
How To, PPC Opinion
There is such a thing as over segmentation in PPC campaigns and it can be just as harmful as under segmentation. Read More »
Facebook, How To
New to Facebook and looking to find new customers? Check out this post where we discuss 3 starter audiences to get you going. Read More »
Competitive Analysis, How To
Use Impression Share x Position Above Rate, or as we are calling it, Rank Above Share to find your true competition. Read More »
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