Finding a Mentor Who Can Alter Your Career Trajectory
How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on...
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Category: Jeff's Blog
Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
Interview with Jeff Allen! Introducing his brand new monthly newsletter, "C...
Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
Tough Decisions Vs. Decisions With Tough Outcomes
The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.