How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
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Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
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Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
Interview with Jeff Allen! Introducing his brand new monthly newsletter, “Cut To The Chase”
Starting July 30th, Hanapin's President, Jeff Allen will introduce a new email newsletter focused on what's happening in the world of PPC.
Tough Decisions Vs. Decisions With Tough Outcomes
The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.
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The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
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Scaling Yourself By Simplifying Your Ideas
Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.
When PPC Help Never Comes
PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
Is a Lack of Power Balance the Root of All PPC Issues?
There was a fascinating article in the Journal of Management last week on when, why and how some leaders use their power to benefit themselves and others use it to benefit a team, organization or even society as a whole....
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Functional Vs. Performance Paid Search Strategies and Tactics
The way I have come to see things, you can take two, sometimes conflicting actions to an account. You can increase functionality or you can drive performance. I’ll emphasize, “sometimes conflicting” because there are certainly many times where making a...
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