Category: Microsoft adCenter

How To Deal With Client Tracking Issues

Working at a PPC agency has provided me experience with clients ranging in tech-savviness and web development resources. It's not uncommon for tracking issues to develop, and it's not uncommon for me to be the one that has to sort them out. Unfortunately, I'm no...

Eight PPC Tactics That Are Hiding in Plain Sight

We’re presenting a list of some PPC hangouts that you should reconsider and spend some more time in.  Don’t let your eyes gloss over these hidden gems; your accounts will be better for it.

It Might Be Time To Revisit Your Account's Structure

For today's lesson, we're going to start at the very beginning: structure.  Before you write ads, generate keywords, segment ad groups, or build campaigns, you need to know how you're going to structure your account.  What works and what doesn't?

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