Category: Microsoft adCenter

Exact Match Negative Keywords Live in adCenter

Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management...

How To Separate Match Types In adCenter

It's time again to compare and contrast AdWords vs. adCenter. There are a number of differences between howAdWords and adCenter function, and account managers often have to alter their strategy to adjust for these differences....

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