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Category: Microsoft adCenter

MSN adCenter Keyword Normalization & The Frustration Therefrom

Microsoft's adCenter blog recently published a blog post about MSN's keyword normalization & how this can cause duplicate keywords in your adCenter account. The way they put it, you can't upload keywords they normalize as the same keywords into an adCenter account....

Exact Match Negative Keywords Live in adCenter

Microsoft Advertising adCenter has been very busy lately with updates to the UI, Desktop editor and the Import Campaign beta, but it doesn’t look like they’re quite done. Late yesterday afternoon, adCenter released a post on their blog informing readers that their negative keyword management...


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