Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs.

This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. 

Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.

Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.

There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.

B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.

Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.