There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can...

B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.

Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.

PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.