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Basic PPC Strategies, PPC KPIs
Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs. Read More »
PPC KPIs, Search
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns. Read More »
Bid/Budget Management, PPC KPIs
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google. Read More »
Basic PPC Strategies, Bing Ads
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results. Read More »
Excel, How To
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help. Read More »
How To, PPC Advice
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC. Read More »
Basic PPC Strategies, PPC KPIs
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase. Read More »
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