Successful digital marketing campaigns require the right metrics. Your business should be tracking these eight KPIs.
What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
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Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
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5 Must Watch PPC Reporting Metrics For Small Businesses
Let’s dive into the data that PPC platforms like Bing and Google provide small businesses and identify 5 easy ways you can use the wealth of information available to make little PPC campaign tweaks that add up to big results.
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PPC Divination: Forecasting Uncertainty in Excel
There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.
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Understanding B2B Lead Flow For PPC
B2B lead flow is longer and more involved. Learn each part of the lead flow to better understand how to optimize PPC.
High CTR? Low Conversion Volume? Where’s The PPC Disconnect?
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.
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3 Ways To Use ROAS In PPC Lead Gen Optimization
PPC thrives when decisions are based on the most complete and accurate view available. For lead gen, this may require looking beyond simple CPA targeting.
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PPC, KPIs, and the Marketing Funnel
Key performance indicators (KPIs) are essential to our industry. Without them, we’re like a pilot without navigation; we have no idea if what we’re doing is getting us closer to our goal. They’re the barometers of success which show whether...
