As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out...

If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent intermediary to help curate customized...

When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables...

RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation.

There's a huge discrepancy in the value many small business owners place on digital presence and marketing compared to the known value digital provides.

Explore how online user behavior is a crucial component of being able to take your PPC strategy from average to expert!

Explore unique tactics in both Facebook and Google Ads to boost user retention for your mobile game.