Category: PPC Strategy
Why You Should Rethink Your Bing PPC Strategy
Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.
Reframing The Conversation: The Benefits Of Profit-Based PPC Management
Explore how a profit-based management approach can unlock growth opportunities in your accounts!
Revisiting Quora: An Unexpected Success!
After a few months of testing and collecting data in Quora, explore the details of which targeting is working and what isn’t for our team in Quora.
How I Increased Non-Brand PPC Profits by 650%
Learn how to monitor and optimize towards PPC profits to help grow your brand.
An Argument for Automatic Placements on Google Display
While click fraud may be a real thing, avoiding aspects of the Google Display Network isn't an easy fix. Great display strategy starts with great data.
From Last Click To Position-Based: An Attribution Test
Get an overview of Google’s attribution, what led us to consider testing a different attribution, what changes you can expect, our results, and advice for future tests.