Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years...

Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.

When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.

From location and call extensions to local service ads, learn six approaches to dominate local PPC.

Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to...