Do you want to know my least favourite phrase in all of professional life? “Be strategic, not tactical.” I heard this a lot during the early stages of my career. On the face of it, it seems like a sufficiently...
How to Craft Click-Worthy Content for PPC in 2025
Pay-per-click (PPC) advertising remains one of the most dependable and effective modes of digital marketing. In 2025, as the online landscape continues to evolve, creating engaging and click-worthy PPC content has become more critical than ever. With increased competition and...
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5 Campaign Red Flags And Why They Matter
As PPC experts, we rarely have the luxury of harnessing 100% of our efforts and energy into a single account. When we do, it’s usually substantial, with multiple markets, products, and budgets to consider. With a plethora of metrics to...
PPC Ad Copy 101: How to Write Compelling Ad Copy That Converts
Struggling to write compelling PPC ad copy? Then follow the simple steps listed here to create attention-grabbing ads and boost your conversions!
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How to Create a Successful Go-to-Market Strategy
Go-to-Market Strategies can be considered as an important and critical component of every startup’s accomplishment.
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Winning in Multi-Channel Strategy, The Age New Marketing Model; Do More with Less
Juggling resources, budgets, silos but are still expected to prove ROI? Get access to strategy resources, tools to use in planning, execution, and activation.
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Don’t Need to Panic Over Sunsetting ETAs
By now we’ve all heard about RSAs replacing ETAs, but what does it actually mean for you?
How to Enhance Your PPC System with Artificial Intelligence
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.
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5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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Top 5 Tips for a Search Audience Strategy in 2021
These tips will help you solve a common mistake seen in search accounts: a low number of audiences applied, and often only applying high-performance audiences.
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Expanding Top-of-Funnel Travel Customers Post-Lockdown
Now is a prime opportunity for travel brands to expand top-of-funnel acquisitions with Discovery Campaigns, Brand Awareness Campaigns, and Lead Forms.
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The New AI Tools On the Scene in Digital Marketing
Artificial intelligence is revolutionizing the digital marketing world. Here are some of the best AI tools currently available for small businesses.
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