Category: PPC Strategy

Real Life PPC: Marketing Tools that Make Life Easier

Sit with us on the first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you.

Return on Ad Spend, An Unsung Metric

Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.