Want to learn how to optimize and improve your PPC campaign for SaaS products? Here are the best tips to get you started on...

Excel Solver is a fantastic tool, but most examples only cover simple marketing use cases. We’ll cover the next steps of enhancing your models and how to automate the process.

Data has long been the backbone of digital marketing. As an account director, you should be measuring performance in some way or another and proving your worth.

A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.

Writing native ad headlines requires more precision than regular PPC ads. There are some things you need to remember to make your native ad headlines standout.

We created a funnel that leads the user along the optimal path while giving them the flexibility to self educate and consume content at their own pace.

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.