Category: PPC Strategy

Tips to Lower Rising Cost Per Click

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out...

Deals, Deals, Deals! A Promotion Ad Copy Case Study

When it comes to best practices in digital marketing, practitioners should embrace a “trust, but verify” mindset. Specifically, adopt best practices when possible, but don’t assume that they’ll improve performance - every account exists in a different context with a multitude of different intervening variables...

How to Use RSAs with Limited Data

RSAs are the newest ad format by Google. Using automation, it can be tricky to understand exactly how the system is showing ad variants. Learn how to create a better RSA strategy that gives you freedom through automation, but insight through strategic implementation.

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