In this new, short video on Hero Academy Hanapin’s Senior Project Manager, Lauren Rosner, will further explain why naming conventions matter and break down...

A checklist of PPC tasks, broken down weekly and monthly, that all account managers should be doing.

In this new, short video on Hero Academy, Account Manager Ryan Opal, will talk you through how to manage frequency capping in Google, Facebook, Amazon Programmatic, Display, and Video 360.

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.

Explore a unique way of targeting your specific audience through Paid Search advertising on Google Ads.

When budgets are time flexible, the client's bottom line is more than likely to be positively impacted. I've noticed four specific areas where this setup is tremendously beneficial: flexibility With Inconsistent Seasonality, End of Month Opportunity, Capilization on Unexpected Traffic Changes, More Room for Error