Category: PPC Strategy

What To Do If Your Black Friday Flopped

A slow start to the holidays doesn't doom you to full season of PPC failure. Take a second to collect your thoughts, analyze the data, and set the strategy for where opportunity exists.

A Remarketing-Free PPC Strategy

PPC marketers need to consider where they would invest their budgets if they could no longer use search and display remarketing, and how they would “follow-up” with site visitors and customers in a similar manner to PPC remarketing.

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