Google Shopping, PPC Strategy
Top Products Or All Products? The Google Shopping Debate
In your Shopping campaigns, should you bid on all products or just your top products? See what I think. Read More »
Google Shopping, PPC Strategy
In your Shopping campaigns, should you bid on all products or just your top products? See what I think. Read More »
Ecommerce PPC, Google Shopping
This post details a couple of things to keep in mind when building and managing your Shopping campaigns. Read More »
Google Ads, Product Listing Ads
As we move closer to the Holiday season, Google continues to come out with features to help eCommerce advertisers during their busiest time of the year. Read More »
Automation, Ecommerce PPC
Shopping groups are not complicated but they aren’t always straightforward to manage and monitor either. Thankfully we have scripts to the rescue! Read More »
Google Ads, Google Shopping
Google now offers ad space for your Shopping Campaigns when a user is on one of these retail sites searching for similar products that you offer. Read More »
Google Shopping, Product Listing Ads
Google has explained that by the end of August Product Listing Ads will be no more, and Shopping Campaigns will officially take over. Read More »
Ecommerce PPC, Google Ads
The purpose of this post is to make note of several (big and small) changes for which I believe would be beneficial updates to Google Shopping campaigns. Read More »
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