Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. Perfect for an employee that just started working...

If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate...

In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for...

Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.

A beginner's intro to using RSudio for PPC analysis and reporting.

In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords.