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Advanced PPC Strategies, Bing Ads
If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e.,... Read More »
Conversion Rate Optimization, Landing Pages
In sessions 3 and 4 of the PPC Hero Summit, members of Hanapin's Analyst and CRO teams, alongside Fred Vallaeys from Optymzr and Oli Gardner from Unbounce, tackle how to start using scripts to automate your tasks and how to build great landing pages for... Read More »
Analytics, Automation
Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts. Read More »
Analytics, Excel
A beginner's intro to using RSudio for PPC analysis and reporting. Read More »
Automation, Bid/Budget Management
In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format and post the changes directly to AdWords. Read More »
Google Ads Scripts, PPC Interview
Explore takeaways from a recent interview with one of Hanapin’s Sr. Account Analysts! Read More »
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