Creating high-quality content is the number one priority for many freelancers and business owners, but creating content that converts is a completely different thing. It requires more dedication and attentiveness as well as nuance that not many people understand. Luckily, there is a number of things you can do to help you in the process, so here is the complete guide to writing posts that convert into clients.
#1 Focus on Customer Pain Points
The first thing you need to do is focus on customer pain points. Doing this will allow you to address the matters that your readers are most concerned with. In other words, addressing these issues will help you get through to these customers by focusing specifically on what they care about the most.
To find out what the pain points of your target audience are, you first need to understand who your target audience is. Then, you will be able to put these pain points into context and use them alongside other characteristics such as interests, dislikes, and so on. Using all of these together will create a much greater impact on your readers and will convert more of them.
#2 Provide Social Proof for Impact
Though your primary focus will always be to write your own posts, it’s worth remembering the importance of social proof. By providing social proof within your posts, you will be able to impact your readers more because they will be easily persuaded by other customers like themselves.
For example, a user could Google “write my term paper” and subsequently get on your blog where they see numerous relevant posts. They start reading them, but nothing connects with them because they aren’t quite fond of your brand voice. But if the person sees a piece of feedback one of your customers provided about your product or service, they might change their mind and consider making a purchase instead of leaving immediately.
#3 Use Statistics to Support Claims
That being said, social proof is not always the best way to persuade your target audience to make a purchase. Some readers will only respond to pure facts which is why you need to use statistics to support the claims you make. Numbers, graphs, etc. will help you persuade the readers that are not easily influenced purely by emotions.
You don’t even usually need many statistics to support your claims. You can also use quotes from renowned experts and professionals in your field as an alternative to statistics or as an addition to maximizing their effectiveness.
#4 Create Urgency and Scarcity
Both urgency and scarcity can be very powerful drivers of action. As evidenced by experts from a respectable essay writing service, most people are afraid of missing out on something valuable which is why they will often rush to purchase it as soon as they can.
To create urgency and scarcity, you can use limited-time offers and discounts, sales lasting for a short period of time, a limited number of available items, and so on. Add this information at the end of your post and it will act no worse than a regular call to action.
#5 Minimize Distractions
One of the biggest problems many marketers encounter without realizing it is the issue of attention span. Most people will easily get distracted and will leave the website in search of something that will once again catch their attention for a short period of time.
To avoid such situations, the best thing you can do is minimize distractions that could potentially lead to readers losing their attention and interest in your content. Avoid having too many pop-ups or placing too many images throughout your posts. If your website doesn’t need a particular element – don’t add it. It will only distract your readers.
#6 Format Posts for Skimmers
Directly related to the previous point, formatting your posts is an absolute must for skimmers. Some people don’t really get distracted because they don’t pay all of their attention at once in the first place.
Such readers who only skim your posts need formatting to guide them. If they see that your subheadings are interesting, they can go on to read your post in its entirety instead of skipping it and leaving your website or blog. In other words, formatting is not just something you need for aesthetic purposes – it will also help you improve conversions by first turning skimmers into actual readers and then turning them into customers.
To sum up, the best thing you can do when writing posts is to think about these simple tips and try to apply them to your content as much as possible. Even only using one or two of these techniques will already help you achieve much better results than before.