Conversion Tracking for PPC Managers [The Basics]

By Bonnie Pogorelc | @bonpogorelc

Confused by conversion tracking? Trust us, you’re not the only one. Our Hanapin experts recently went back to the basics (because even experts need a refresher!) of conversion tracking in one of our monthly training sessions, and we want to walk through the basics with you, too. We’ve put together all the expertise and updates from different platforms to help you have the most accurate and efficient conversion tracking success.

In this whitepaper, we’ll discuss specific troubleshooting within Google Analytics, how to check Google Analytics and AdWords goals, Facebook tracking, Google call tracking, and tons of other goodies, so buckle up!

You’ll learn expert tips about:

  • Troubleshooting Analytics goals
  • Everything you wanted to know about AdWords tracking/li>
  • How best to use the Google Tag Manager

Get the guide

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