Could a Picture Scare You? The Cliched “Hot Babe” Facebook Ad Photos Should!
March 16, 2013
It’s pretty silly when you think about it. Why would a mere picture of a shark scare you? It’s just a picture.
But Jaws did scare people. Granted, it was a moving picture, but still — just a picture of a shark that can’t actually hurt you. And yet it scared tens of millions of movie goers when it came out, and hudreds of millions more over the years.
So while lazy ad writers turn to bright red colors and images of nubile women to attract attention, the truth is that there are plenty of more effective options available. Take, for example, this beauty I saw on my Facebook page the other day:
It’s just a picture of a treasury check, but it sure grabbed my attention just as well as if a real treasury check popped out of an envelope and into my hand.
Sure the colors grabbed my attention, but it was the image that compelled me to read the headline and scan the body copy.
Of course, the image really needs to be thematically or logically tied to the product (something the pictures of attractive females never really achieve), but there are tons of options out there for people willing to brainstorm a little.
- cause alarm,
- incite greed,
- provoke nostalgic thoughts,
- inspire a sense of mystique
- and so on…
Then take your list of images and sort them by how thematically correct you can get them. Then go on an image search for visually impactful and colorful photos.
And if that sounds like work, see for yourself how much more effective the treasury check is than the usual “hot babe” photo:
It might temporarily grab your eye, but it hardly compells you to read the copy, and if you DO happen to read the copy, don’t you pretty much automatically discount the message due to the ads cheasy image and image-message disconnect?
Of course you do. So does everyone.
So take a few extra moments and look for a Jaws-powered image that’ll jolt Facebookers awake and compell them to read your ad.
Browse By Category
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.