There are many Facebook ads to choose from when promoting your brand on the popular social media platform. All come with their advantages and disadvantages; therefore, it is vital to know the type of advertising campaign you wish to run.
Understandably, this can be a hard decision to make, especially if it is your first time creating a Facebook ad campaign. But not to worry, here we have Seven Facebook ad examples to inspire your campaign, drawing the attention of the millions of potential customers at your disposal.
Here are Seven Facebook Ad Examples to Inspire Your Campaign:
Facebook image ads
There are endless examples of Facebook image ads used to attract the attention of Facebook users. Image ads are simple and effective and can deliver excellent results.
A bright, colorful, creative, and appealing image can stop scrollers in their tracks, grabbing their attention for that crucial moment to sell your product or service. At the same time, an enticing image can tempt people to click your call-to-arms to see what the image is portraying fully.
A handy tip for Facebook image ads is to keep the CTA button simple, e.g. click here or view event, rather than a long-winded shout-out that detracts from the alluring advertising image.
5 Tips for making the best Facebook image ads:
- Use an image showing people using your service or product to personalize the ad.
- Keep any needed text to a minimum. It is an image ad so let the image do the talking.
- Ensure the image in the ad is of high resolution. Quality is a must in advertising.
- A simple image usually is more impactful than a busy image that needs interpreting.
- Have one clear call-to-action rather than multiple contradictory CTA’s that can cause confusion and take away from the image.
Facebook event ads
Facebook event ads are a great option to boost brand awareness as it offers a triple threat when viewed. Those who first see the Facebook event ad can RSVP themselves, and in doing so, create additional exposure on the Facebook feeds of their social media pals.
On top of an event attendee and the organic exposure, a Facebook event ad can also build followers as the brand’s Facebook page is commonly used as the host of the event.
Getting people to your page is half the battle, and once you have them there, you have a realistic chance of that follow button being clicked. This is why it is a fantastic idea to promote an event on Facebook.
5 Tips for making the best Facebook event ads:
- Keep the event name brief to get to the point and grab attention. Long event names can also get cropped on a smartphone.
- Ask employees and friends to RSVP they are attending the Facebook event to build anticipation.
- Keep posting about the Facebook event after it’s created to keep it in current feeds.
- Ask people to share it; you don’t have to do this alone.
- Post inside the event page to speak directly to those who have RSVP’d.
Facebook video ads
Video content is the most sought-after content by social media users; therefore, using it for advertising makes a lot of sense. Facebook video ads are brilliant for engaging viewers and can be made to suit any ad campaign and format.
Unlike other video advertising platforms, Facebook video ads give more freedom when creating videos. If you wish to do a two-minute in-depth explanatory Facebook video ad, that is perfectly fine, as is a short twenty-second catchy and enticing snippet.
However, the most beneficial advantage of a Facebook video ad is that you can trial your video content on your Facebook page first. If you notice high effectiveness, it can be promoted to ad status, which means you confirm its likeability before investing to use it in an advertising campaign.
5 Tips for making the best Facebook video ads:
- Keep an eye on the length of the video. Between 15 – 90 seconds is ideal; after that, viewers drastically drop off.
- Get straight to the point. You have 5-10 seconds to get and keep the viewer’s attention.
- Facebook business pages can use video ads to replace their cover image. It’s a great way to promote your brand.
- Caption your Facebook video ad. Not only will it help the deaf community, but many viewers will see video ads with their sound off.
- Choose a video thumbnail that is engaging and tempting to click; default thumbnails can deter customers.
Facebook carousel ads
Facebook carousel ads are the campaign of choice to advertise your brand thoroughly and in different ways. A carousel ad combines up to 10 images or videos that can be scrolled through, maximizing the advertising real-estate.
The carousel ad creator has greater flexibility when making the advertisement showcase. They can use one large image and spread it across multiple panels or combine video, images, and text to engage a wide range of viewers with different content in one appealing swipe.
A wise move to inspire your campaign is to ensure user-generated content (UGC) and call-to-arms (CTA) panels are utilized. UGC gives authenticity, which is appreciated by guests and is known to help improve conversion rates. At the same time, CTA’s are an important tool to get your ad over the line, which a Facebook carousel ad gives you many chances to do so.
5 Tips for making the best Facebook carousel ads:
- Marketing is a storytelling industry, so do your best to tell a story in your carousel ad.
- Ensure each carousel panel has a strong call-to-action that directs to your landing page.
- Try to correlate your carousel images and videos, keeping your ad consistent across the ad.
- Make sure your brand identity is clear throughout the ad, so viewers remember your brand, not just the pretty images and fun videos.
- Make the swiping possibility obvious to users, so they do not miss the carousel feature.
Facebook slideshow ads
In similar effect to the Facebook carousel ad, a Facebook slideshow ad offers a collection of images or videos to flick through.
A slideshow ad is commonly used to show a compilation of happy customers using the product the brand is trying to sell. Showing the product in action encourages buying behavior.
There is an opportunity to use friendly tools such as emojis, add product guarantees, and highlight payment methods like PayPal on Facebook slideshow ads. These features can be hard to encompass in a Facebook image ad without disrupting the attraction of the image.
5 Tips for making the best Facebook slideshow ads:
- A slideshow ad is a form of communication, so make your slideshow a story from start to finish.
- Using text on top of your image or video helps grab viewers’ attention and get to your ad’s point quicker.
- Millions of businesses compete for the same audience; therefore, standing out with a unique and eccentric slideshow ad can be rewarding.
- Don’t forget to advertise your brand clearly throughout the entire slideshow ad.
- Incorporate different products without losing continuity to show off your business variety.
Facebook lead ads
Facebook lead ads are probably the most rewarding type of social media advertising as it collects data about users who click the ad. Therefore, the business is building a potential customer pool to entice in different ways in the future rather than only engaging at the moment of sale.
A business can build on customer details and preferences from one Facebook lead ad with email campaigns, newsletter distributions, event requests, and other helpful marketing tools.
However, it is not as easy as it sounds as a Facebook lead ad needs to be exciting to grab attention while also building awareness for appealing events to transpire in the future. This is why using a step-by-step guide to Facebook lead ads could be a wise decision for optimum lead generation results.
5 Tips for making the best Facebook lead ads:
- Use links, especially in captions, that take viewers directly to Facebook landing pages.
- Due to algorithm changes, video content is the most noticed form of Facebook lead ads and should be used in all advertising campaigns.
- Remember to pin lead ads, so they stay at the top of your Facebook page timeline for 7-days for optimum viewing opportunities.
- A Facebook CTA is a must. The vital lead generation tactic will give you direct access to potential customers.
- Run ads that allow viewers to sign up simply and quickly.
Facebook offers ads
Who doesn’t like a special offer?! We are all human, so when a Facebook offer ad comes onto our screen, there is every chance we will look at it before swiping on. Whether it’s a freebie, a two-for-one, or a fantastic discount, a Facebook offer ad can instantly grow your followers to build a regular client base.
With so much competition online, a Facebook offer ad must be clear and concise. If it isn’t straight to the point, there is every chance the viewer will move on to the plethora of options at their disposal.
It must be said, a user clicking a CTA button in a Facebook offer ad is the moment to seize an opportunity. The CTA button can be configured in many ways, as it can direct customers to a physical store, take them to a home page or save the ad to a user’s Facebook account, which can send a gentle reminder before the offer expires. So make your CTA decision wisely.
5 Tips for making the best Facebook offer ads:
- Make the value of the offer stand out for all to see.
- Use a CTA that gives you direct access to customers to seize their business immediately.
- Add a signup rule as a part of the offer to help with lead generation.
- Create multiple offer ads over a month with shorter deadlines than one with a long expiry, allowing customers to explore other options or procrastinate.
- Include incentives to follow your brand as a part of your written content.
Find the optimum Facebook ad campaign that works for you
With these seven Facebook ad examples to inspire your campaign, you are ready to create and manage your ideal Facebook ad campaign. Maybe it is one example in particular that suits your business, or perhaps it’s a mixture of them.
Whatever you decide, be sure to find the optimum Facebook ad campaign that works for you and get your brand out to the billions of Facebook users today.
