Find New Opportunties and Lower Your CPA with a Simple Heat Map

By Jacob Fairclough | @SomeSecretJake | Associate Director of Analytics at Hanapin Marketing |

Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed full of numbers, why not make it easier to read by coding the values by color?

The PPC Training You've Been Missing

Hero Conf. You've heard about it. You've followed the tweets. You've seen photos of Brad Geddes & Fred Vallaeys dominating the main stage. And maybe you've attended. But one thing is certain, you haven't experienced an all-PPC event quite like what we've prepared for Hero Conf...

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