Find New Opportunties and Lower Your CPA with a Simple Heat Map

By Jacob Fairclough | @SomeSecretJake | Senior Account Analyst at Hanapin Marketing

Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed full of numbers, why not make it easier to read by coding the values by color?

New Sessions. New Networking. An All New Experience.

When we get feedback on ways to make Hero Conf more relevant, more actionable, and more meaningful, we take it pretty seriously. It's our most powerful tool in creating an event we believe helps our industry thrive. And we've used that information to build our...