Find New Opportunties and Lower Your CPA with a Simple Heat Map

By Jacob Fairclough | @SomeSecretJake | Senior Account Analyst at Hanapin Marketing

Heat maps are a great tool for data exploration and analysis. A good heat map effectively utilizes a color scale to impart information on how a range of values compare to one another. Rather than having a large table packed full of numbers, why not make it easier to read by coding the values by color?

2018 AdWords Updates: Notes, Add-Ons & Optimize

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.