Google AdWords Interface Replaces “Delete” with “Remove”

By Kevin Klein | @kkwrites | Former PPC Hero |

Today Google announced on their Google+ account that in approximately two weeks, the “deleted” status will be renamed “remove”.

As far as we can tell, this update is primarily semantical, though the word “remove” does more properly capture the status of a defunct campaign, ad group, or keyword, because the performance history for that entity is still available.

Most obviously impacted by the change are those who utilize Excel macros and scripts for automation. Google advises that these advertisers update their automation tools by July 21st in order to avoid trouble.

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(featured image by Delete/Flickr)

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