We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s better is the fact that it’s completely free to use!

We’ve covered several Analytics topics this week, including:

So what do you like most about Google Analytics? We would love to hear about your favorites in the comments section below. Remember, you can always access the PPC Hero series database by checking out the blog series tab at the top of the page. Thanks for reading!