Google Analytics Test Lab – Series Wrap-Up

We hope you’ve found this month’s Google Analytics Test Lab series helpful. By now, it should be obvious that Analytics is a very complex and powerful tool that can be very beneficial for your own accounts if utilized properly. What’s better is the fact that it’s completely free to use!

We’ve covered several Analytics topics this week, including:

So what do you like most about Google Analytics? We would love to hear about your favorites in the comments section below. Remember, you can always access the PPC Hero series database by checking out the blog series tab at the top of the page. Thanks for reading!

The Rise of The No-Click Search Results

Searching for answers and data has never been easier thanks to the help of search engines. Here we’ll discuss the effect that no-click cost is having on ppc, including the growing popularity of voice search.

How to Drive Calls that Actually Convert

Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.