Google announced its partnership with these platforms on Monday, proclaiming that it will help advertisers “save time and extra work” by pulling product data directly into GMC and making it available for Google Shopping campaigns. This means that advertisers currently powering their ecomm site through any of the three platforms do not need to resubmit product images, titles, codes, or pricing information when adding Shopping campaigns in AdWords.
Furthermore, the recent integration allows for quicker updates when new products are added since information does not need to be copied manually into the Merchant Center. This will significantly reduce the time required for setup and management of Shopping campaigns, while simultaneously ensuring that PLAs reflect the most accurate data for each product offering.
With just over 5 weeks until Black Friday, this announcement comes in time for advertisers to implement or update their ecommerce Shopping campaigns before the winter holiday craze fully sets in. Are you ready? Are you excited about these partnerships? Share your insights and reactions with us on Twitter.
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Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.
AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.