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Ecommerce PPC, Shopping/eCommerce
Ecommerce is an excellent pursuit if you can overcome the substantial challenges inherent to the industry today. Here are five of the most notable... Read More »
Conversion Rate Optimization, Ecommerce PPC
While some brands put CRO testing on hold during the holidays, there are some eCommerce-specific best practices to implement to make the most of the season. Read More »
Google Shopping, Shopping/eCommerce
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results. Read More »
Ecommerce PPC, Facebook
Catalog sales campaigns help advertisers market their full product line on Facebook or Instagram. Follow these 4 steps to make the most of these campaigns. Read More »
Ecommerce PPC, Shopping/eCommerce
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads. Read More »
Amazon, Display
One eCommerce specialist gives a walkthrough of the audience and product targeting options available for Amazon advertisers who are testing display ads. Read More »
Google Shopping, Shopping/eCommerce
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns. Read More »
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