Guide to Google AdWords - Beginner Edition

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

So you’ve taken the plunge into PPC. Welcome to the club! There is a lot that goes on in PPC. And it changes quite frequently, however the fundamental principles of it do not. This guide will get you started on learning the terms and concepts of managing a Google AdWords account.


The concepts learned can be used in other platforms as well! You’ll learn:

  • Common terminology and concepts
  • How PPC works
  • What is in a Google AdWords account
  • The beginnings of managing an account
  • Seven tasks you need to succeed early in PPC

If you are looking to get started in Google AdWords, this is the guide for you!

Download Your Beginner Edition Guide Now!

Personalized Training to Become a PPC Superhero

If you could divulge your biggest challenges in paid search advertising to an expert who is highly revered by industry peers, approved by 15 US & UK agency leaders, and a driving force in PPC innovation, would you?

10 New Ways to Optimize Paid Search with Call Intelligence

Mobile search drives billions of calls to business each year, and calls convert at a higher rate than digital leads. When properly optimized, calls can have a transformational impact on your bottom line. Join this webinar to learn tactical tips and smart strategies to boost...