Product audiences are dynamic remarketing lists that pair customers with specific products based on the products they have looked at, considered, or already purchased on your website. You can use product audiences in both search campaigns and audience campaigns.

In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns.

Hero Academy features short and basic how-tos on paid advertising in a variety of platforms. The topics range from the basics of Google, Facebook, and Microsoft ads to creating a pivot table in Excel to learning how to set up an ad campaign in Amazon DSP.

Hero Academy is FREE to all marketers. Once you sign-up, you’ll have access to all 25+ videos currently in the Academy and all the new ones added thereafter.