ABM, Ad Campaigns
In this new lesson on Hero Academy, Purna Virji from Microsoft breaks down everything you need to know about product audiences and how they can boost the ROAS of your shopping campaigns. Read More »
Bing Ads, Bing Shopping
Starting this week, it will be easier than ever to get Product Ads that are running in Google AdWords, onto Bing. Read More »
Account Structure, Advanced PPC Strategies
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation. Read More »
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