Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of...

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.

Explore how to use Google Tag Manager to segment your remarketing audiences to test out new user behavior such as user actions.

In our new 2018 State of Paid Social report, we share the latest data on paid social advertising trends in a variety of networks including Facebook, Linkedin, Instagram, Pinterest, and Youtube, collected from over 400 marketers at brands and agencies.

Thinking to yourself, “Video is just too hard. I can’t do it”? We have 3 words for you: YES. YOU. CAN. Plus 3 more: AND. YOU. SHOULD.

Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!

Explore a few methods that will help show how YouTube ads impact brand awareness and embrace YouTube as part of your paid strategy!