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Video, Video Ads
A high-performing video marketing strategy should be more than going viral. It’s crucial to make viewers take action. See how to create video marketing... Read More »
Ad Copy Testing, Experiments & Testing
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test. Read More »
Video Ads, YouTube
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. Read More »
Video Ads, YouTube
90% of people discover new products and brands on YouTube. It's the 2nd largest social network with over 2 billion users and 1 billion hours of daily viewing. Read More »
Audience Targeting, Targeting
For B2B advertisers looking to grow top-of-funnel reach, this blog discusses examples of B2B, top-of-funnel audiences to test on YouTube. Read More »
Content / Display Network, Display
In this post, we dive into the latest version of Google Ads' Reach Planner as if we had never used it before and were creating a brand new media plan. Read More »
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