How PPC Helps Your SEO Efforts
May 11, 2015
Last week we touched upon how to use PPC for Email Marketing. Today we’re going to discuss how PPC can help your Search Engine Optimization (SEO) efforts.
PPC & SEO
PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most compelling to users.
All of this valuable information can then be used to develop your natural search optimization strategy. Instead of guessing which keywords and phrases will work and drive sales, you’ll have actual dollar signs attached to keywords through your paid search efforts. Extracting key insights from PPC efforts and incorporating them into your SEO strategies is a vital starting point.
Organic search algorithms are equally concerned with relevancy similar to paid search, and while there’s nothing as clear an indicator for SEO as there is for PPC (Quality Scores), you can use the same principles. Search engines want to see pages with similar keywords and term variations, which show organization and relevancy.
- Create hierarchies of keyword groups similar to those used for your PPC campaigns and create a landing page specific to category. Next, segment your site according to what was successful in your PPC efforts.
Browse By Category
Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Dive into AdWords and Bing opportunities tabs and see how they compare. This includes accessibility, features, and performance insights.
How to Drive Calls that Actually Convert
Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey and tailor their experience so they actually convert.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
New Facebook Analytics Updates from F8
Learn about journeys and automated insights, new tools announced at Facebook's F8 conference for the Facebook Analytics tool.
Spotify Advertising: The Why and How
This blog post gives you the rundown on Spotify, including why and how you might advertise on Spotify's new self-serve ad platform, Ad Studio.
5 Facebook Ad Settings to Audit In Your Account
5 Easy settings to audit in your Facebook Ads account to improve performance and understand website traffic.