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Audience Targeting, PPC Theory
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these... Read More »
Google Ads, PPC Opinion
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign! Read More »
Basic PPC Strategies, PPC Strategy
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results. Read More »
Conversion Rate Optimization, Conversion Rate Spotlight
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results. Read More »
Analytics, PPC Theory
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry. Read More »
Analytics, PPC Strategy
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report. Read More »
PPC Strategy, PPC Theory
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on. Read More »
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