PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these...
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Category: PPC Theory
Competitor RLSA: Stay Top of Mind for Site Visitors
Looking for ways to beat the competition? One way is through a combined competitor and RLSA campaign!
Benefit From PPC And SEO Working Together
A holistic approach to digital marketing, paying particular attention to the combination of SEO and PPC, will help you to produce better results.
Making The Case For The Customer Journey As An Important Piece Of The Digit...
A customer-centric approach to digital marketing can transform your conversion rates. Get tips and walk through our campaign results.
Attribution is Awesome! Here’s Why It's Terrible
Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.
Gain Deeper PPC Insights With The User Explorer Report
Do you ever wish you could get more granular data in Google Analytics? Enter the User Explorer Report.
Your First Look At The Impact Of Google's Exact Match Update
Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.