How the Changing Paid Search Landscape Will Impact Marketers
With the rise of AI, voice search, and automation, PPCers everywhere are wondering: how is the paid search landscape changing, and how will it affect me? With the changing times comes the challenge of testing new AI features, discernment about how to utilize new features to optimize your post-click experience, and all while staying compliant with Google’s restrictions.
To help you process through the change, we’ve gathered Hanapin’s Jeff Baum, AdAlysis’ Brad Geddes, and Voysis’ Eric Bisceglia to discuss how the search world is changing, but how you can use it to your advantage.
In this webinar, you’ll learn:
- How to navigate through the paid search changes and come out victorious
- How the use of voice search on your website could drastically improve your post-click experience
- Increased search engine automation and avoiding brand compliance issues
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