How to Achieve Lead Gen Success Using Programmatic

Programmatic in general tends to be a little tricky – we are all well aware of that fact. Developing programmatic strategies specifically for lead generation can be a LOT tricky. How can you maintain an upper funnel approach while optimizing for your background KPIs? We’re here to help you out.

In this webinar, Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.

You’ll learn:

  • The ins and outs of programmatic and why you should be using it
  • How to set up programmatic campaigns specifically for lead gen
  • Methods to optimize your lead gen strategy with programmatic

 

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

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