As you’re probably aware, there’s no magical lever that helps us better understand the attributed effects of PPC.  Nor is there any magical lever to pull that lets us drive cross-channel conversion. But we can dream, right? In the meantime, our experts have some fantastic tips for how to design your campaigns to break PPC out of its silo and use it to fuel growth across your digital marketing program such as SEO and email.

In this webinar, Marketo’s Dave Rigotti and Hanapin’s Jeff Baum team up to show you how to use PPC to boost your B2B and B2C cross-channel campaigns.

You’ll learn:

  • How to communicate the value of PPC for other channels – and get the budget you need
  • How to use PPC campaigns to drive SEO leads (and more – the possibilities are endless)
  • B2B and B2C examples of how to build campaigns for attribution