We all want our PPC to get the kudos it deserves, right? I mean, why do we spend so much time on it if our conversions are just going to get lost, or worse, attributed to a different channel? Tracking your path and having adequate attribution in your PPC efforts is absolutely vital to your success and your sanity.
In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.
- Proper Tagging Methods to make sure conversions originating from a PPC Click get proper credit
- How to accurately and efficiently track your path to conversion using Analytics
- The important role that attribution models play