How to Master Attribution for Easy Budget Planning

By Bonnie Pogorelc | @bonpogorelc

Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much?

Adwords Daily Budget

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

You’ll learn:

  • How the improved attribution in AdWords will have an impact on your success
  • How granular should you get?
  • How to A/B test an attribution model, and how long you should test for

 

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