How to Master Attribution for Easy Budget Planning
Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much?
In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.
- How the improved attribution in AdWords will have an impact on your success
- How granular should you get?
- How to A/B test an attribution model, and how long you should test for
Browse By Category
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
Top Tips for Building Your Digital Marketing Team
While hiring is only one part of building your team, hiring the right candidates to add to your team is a vital step in building a high performing team. Molly Nagy, Senior HR Coordinator, talks about her experience working with hiring managers within and outside...
Get To Know Your Customer Better with Detailed Demographics
Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
Load More »