A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?” Luckily for you, Google has been listening. They’ve made some recent improvements to the AdWords Interface that address this very problem.
So how do you add this in to your own accounts? And what can you do with this information once it’s in your hands? Today’s video blog tackles these questions and more with a small tutorial involving columns, Search Term reports, and the almighty Pivot Table.