How to Match Your Queries and Your Keywords

By Eric Couch | @ecouch11 | Account Manager at Bing Ads

A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?”  Luckily for you, Google has been listening.  They’ve made some recent improvements to the AdWords Interface that address this very problem.

So how do you add this in to your own accounts?  And what can you do with this information once it’s in your hands?  Today’s video blog tackles these questions and more with a small tutorial involving columns, Search Term reports, and the almighty Pivot Table.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.