How to Match Your Queries and Your Keywords

By Eric Couch | @ecouch11 | Account Manager at Bing Ads |

A common request we hear from readers here in the PPC Hero office is “How can I easily match up which queries triggered which keyword?”  Luckily for you, Google has been listening.  They’ve made some recent improvements to the AdWords Interface that address this very problem.

So how do you add this in to your own accounts?  And what can you do with this information once it’s in your hands?  Today’s video blog tackles these questions and more with a small tutorial involving columns, Search Term reports, and the almighty Pivot Table.

The Latest PPC Updates to Catapult Campaigns in 2019

In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.


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