How to Outpace Your PPC Rivals with Competitor Insights

By Bonnie Pogorelc | @bonpogorelc

You might know that insights into your competitors’ strategies are useful, but did you know you can use them to improve your ad rank? Having a high ad rank can potentially lower your cost per click. As we walk you through how to focus on auction insights, quality score metrics, and competitor strategies, you’ll find that there are many opportunities to increase your ad rank.

people looking at the sky

So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.

You’ll get expert tips like:

  • How to optimize landing page experience and ad formats
  • What to focus on in your competitor insights to benefit your marketing strategy
  • How to look at quality score to improve your ad rank

Presented by:

   

 Paul Klebanov                       Rachael Law

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