Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. In the slide presentation, you will learn distinct strategies that are most applicable to account types, as well as the details of what bidding options are available. This presentation not only assists in identifying one’s best bid strategy, but also demonstrates how to implement them.
Benefits for You
– You will learn how to approach bidding based on your industry
– You will learn what bidding options are currently available
– You will learn how to implement these strategies in Google® and Bing®
– You will learn how to integrate additional metrics into your bid strategy
– You will learn general best practices for bid maintenance
*Available for purchase through Lorman Education
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