PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data can reliably make a big difference in the performance of your campaigns, and how do you know which tactics to use?
Join Matt Umbro, Senior Account Manager at Hanapin Marketing, editor of PPC Hero, and creator of #PPCChat, for this exclusive webinar on PPC analytics tactics that can make or break your performance.
In this webinar, Matt will present epic insights to help you:
- Use goal and revenue data to better optimize your PPC campaigns
- Better understand what happens after the ad click
- Compare conversions and conversion rates across all channels of your campaigns to see a more complete picture of what works—and what doesn’t
- Analyze key points along the purchase journey, like top landing and exit pages, for an immediate boost in ROI
This webinar is Thursday, November 13th at 1pm EST.
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!