Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion credit is given, or want to look for areas to optimize and grow.

Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.

You’ll learn:

• What Google Analytics’ new Attribution Beta is and when to use it.
• How to set up the new Beta and how to use it.
• Best practices for measuring attribution.