Let's Talk Attribution

It’s safe to say we were all heartbroken when Peter O’Neill couldn’t make it to Hero Conf London 2017. But although his presence was missed, you can still hear his awesome content! Join us to hear Peter’s attribution presentation on Feb. 7th – webinar style!

All attribution models are wrong, but some are useful.  Except for Data Driven Attribution models of course which just might be right.  Correct? Or not? What if the challenge is not to find the right attribution model but to ask the right questions?

Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.

In this session you will learn:

  • A method for understanding and explaining different attribution models
  • The inherent flaw with the technique of attribution
  • Alternative approaches for optimising your marketing spend

 

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Time for an Honest Discussion about RSA's

Join Hanapin’s Matt Umbro and Directive Consulting’s Garrett Mehrguth as they engage in an honest discussion about responsive search ads, walking through all the pros and cons and advice around using the new ad type in your campaigns.