Let's Talk Attribution
February 2, 2018
It’s safe to say we were all heartbroken when Peter O’Neill couldn’t make it to Hero Conf London 2017. But although his presence was missed, you can still hear his awesome content! Join us to hear Peter’s attribution presentation on Feb. 7th – webinar style!
All attribution models are wrong, but some are useful. Except for Data Driven Attribution models of course which just might be right. Correct? Or not? What if the challenge is not to find the right attribution model but to ask the right questions?
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
In this session you will learn:
- A method for understanding and explaining different attribution models
- The inherent flaw with the technique of attribution
- Alternative approaches for optimising your marketing spend
Browse By Category
Take the 2018 State of PPC Survey!
We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.
How To Avoid Overlap Between Multiple Similar PPC Accounts
Get tips on how to avoid overlap between multiple similar PPC accounts and start becoming more effective at running ads for multiple or related brands.
Why You Should Utilize a Facebook Catalog For Vehicle Sales
Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Amazon Launches Seller Central Sponsored Products Dashboard
Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.
Boost Social App Campaign CPIs During High Peaks of Seasonality
Understand when it can become cost-effective to shift budget dollars to social app campaigns during periods of peak interest.
How To Use AdWords Geographic Data Reports
AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.