Level Up: A Deep Dive into Problems with Conversion Tracking

You might have your blinders narrowed in on the conversion, but it’s time to take a step back. Arguably more important than the conversion itself is the conversion journey. When you take a look beyond the conversion, both before and after, this perspective can open up your eyes to the patterns that occur, and help you tie your conversions back to revenue.

In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel.

You’ll get expert PPC tips like:

  • The best way to map out your conversion journey
  • How to analyze and fully understand the click to conversion window
  • The importance of different types of conversions and how to earn them in different stages of the funnel

Presented by:

   

   JD Prater                         Cassie Oumedian

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.