Let’s face it. We live in a fast-paced era and work in a technology-driven industry where the ability and expectations to quickly make changes can inhibit critical thinking. In fact, when speaking to the pros of paid search, the speed at which marketers are able to make changes based on data is typically a highlight. We can increase bids, change budgets, update ads, migrate to new platforms, and more with a little analysis and a click of a mouse. However, from time to time the pace at which we can move can sometimes leave us missing the biggest piece of the puzzle – the consumer.
Regardless of what niche of marketing you fall into you must begin by identifying your customer and thinking through how they will receive and perceive your marketing message.
Join Convirza and Hanapin’s Kelly Pollock to learn more about it!