More Breaking News: Amazon Rebrand + Exact Match Update
If you were stoked about us chatting about the Amazon Advertising rebrand, you won’t even need your coffee on this Friday morning. BECAUSE, as the PPC industry always keeps us on our toes, Google announced yet another high-impact update to exact match keyword targeting just last night. Exact match is now more dependent on the meaning and intent of the query matching the keyword – and we just have to talk about it. Why did Google make this change? How will it impact your keyword targeting strategy?
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
You can’t have an outstanding team without an outstanding culture
There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a little secret!
Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The 2019 Budget Season Doesn't Have to Be a Nightmare
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How We Gained $21,000 More in Revenue by Changing One Color
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