Morning Clicks: New Google Guides, eCommerce in China, and More

By Kevin Klein | @kkwrites | Former PPC Hero

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

 

  • Google wants you to remarket, and they want you to remarket in search, and they’ve released a guide to show you just how to do it. [Inside AdWords]

 

PPC Hero Morning Clicks

  • And while we’re touting Google’s guides, here’s one on auction-time bidding. [Inside AdWords]

 

  • Has your eight-year-old taken a shine to digital advertising? Boy, are you in luck! [Advertising Age]

 

  • Chinese eCommerce worldbeater, Alibaba, sold $9.3 billion worth of merchandise in 24 hours. [Advertising Age]

 

  • Facebook has given it’s users a bit more freedom over their choice of paid content that shows up in their feeds. [Advertising Age]

 

  • “Reactvertivising” — the latest made up word in speedy content creation. [Digital Buzz Blog]

 

  • Ever thought that the basic social functions of social media sites such as Facebook and Twitter might vary from country to country? If so, you were right.. [eMarketer]

 

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 (featured image by Jon/Flickr)

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