Morning Clicks: Why Ask.com is Your Competitor, Interesting Yelp Strategy, and More

By Jacob Brown | @jakebrownppc | Sr. Account Analyst at Hanapin Marketing |

Morning Clicks is your mid-week roundup of digital advertising news and notes. We’re your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning.

PPC Coffee Clicks

PPC Hero Morning Clicks

  • First things first, whats the latest with Google? Well, structured snippets are now officially live in search results on Google. [Search Engine Land]
  • Last week PPC Hero covered the breaking news on Mobile ads only using your first description line on Google. So, how do you prepare for the change? [PPC Hero]
  • In Bing news, the new campaign planner in the Bing UI was launched this week. [Search Engine Watch]
  • Also, remember when Bing announced they will have new device targeting options, combining tablets with desktops? Well, the change has been made. [PPC Hero]
  • Do you continue to see Ask.com as a top competitor in your Auction Insights report? How do they show in every industry with such low quality scores? [Search Engine Land]

Auction Insights

  • China’s most used search engine, Baidu, recently came out with a product called “BaiduEye”. Sounds similar to the “Google Glass”, right? But just how similar are the two products? [Advertising Age]

Twitter News IfByPhone

  • Is the publicity of being the worst review on Yelp in your location worth it? An Italian restaurant in San Francisco believes it is. [Ad Week]
  • In other Social Media news. Is it time to buy stock in Facebook? They are now planning to launch a new advertising platform called “Atlas” in the coming weeks. [International Business Times]

The Latest from PPC Hero:

  • CEO of Hanapin Marketing, Pat East, visited with Google to talk about the growth of the agency and accounts managed by Hanapin.

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