LinkedIn recently announced upcoming product initiatives that advertisers can expect to arrive starting in November through the end of 2021.

This post discusses targeting ideas for different stages of a marketing funnel on LinkedIn Ads platform.

One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

Want to optimize your Facebook funnel and increase sales? This post will teach you how to build Facebook buyer personas and optimize your Facebook funnel. 

This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection.

One Paid Social Strategist covers how to integrate a LinkedIn Ads account with the Hubspot CRM and all of the benefits that come with the integration.

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.