For our client, Education Affiliates, we found a landing page that was dramatically reducing lead volume. So to solve the problem, we brought in CRO.
In this case study, you’ll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.
- How to bring back lead volume to the current status quo
- How to use messaging, tone and analytics to create a better-converting landing page
- Using heatmaps and scrollmaps to diagnose high-priority elements of a page