[New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%

For our client, Education Affiliates, we found a landing page that was dramatically reducing lead volume. So to solve the problem, we brought in CRO.

In this case study, you’ll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.

This infographic will discuss tips like:

  • How to bring back lead volume to the current status quo
  • How to use messaging, tone and analytics to create a better-converting landing page
  • Using heatmaps and scrollmaps to diagnose high-priority elements of a page

Get the Case Study

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.