[New Case Study] How CRO Lifted an Old Landing Page Conversion Rate by 43%

For our client, Education Affiliates, we found a landing page that was dramatically reducing lead volume. So to solve the problem, we brought in CRO.


In this case study, you’ll learn how we used CRO to lift the conversion rate of a failing landing page and bring lead volume back to the current status quo.


This infographic will discuss tips like:


  • How to bring back lead volume to the current status quo
  • How to use messaging, tone and analytics to create a better-converting landing page
  • Using heatmaps and scrollmaps to diagnose high-priority elements of a page


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We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts.