Seven insights hiding in Google’s new Christmas shopping research
In December 2017, Google released a set of statistics about the Christmas shopping season. Use these insights in AdWords to make this your best December ever.
For most companies, having a successful PPC (pay-per- click) search advertising strategy is critical. There are thousands of businesses in the U.S. alone where it’s the only marketing they do. With so much at stake, marketers must be able to accurately track PPC ad activity to optimize performance. Most companies are able to do this for online conversions like web form downloads, but what happens if a lead picks up the phone and calls you?
Presented by Hanapin Marketing and DialogTech, this guide introduces you to call tracking and explains how call tracking can benefit your PPC marketing. The guide also includes tips on how to use call tracking data to optimize your PPC search ad campaigns.
In this Whitepaper we’ll discuss:
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Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
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Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
Facebook highlights the advertising principles that guide their decision making in response to recent events.