A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer?
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at average position, and layering your audiences that can supercharge your PPC account.
You’ll get expert-level PPC tips like:
- Bidding under limited budgets
- Utilizing bid modifiers and user behaviors
- Adjusting for assisted conversions