A major factor that determines the success or failure of your paid search campaign is your bidding strategy. Are you maximizing every dollar spent on your campaign? Are you reaching the right customer?
In this webinar on April 23rd at Noon EST, experts from Acquisio and Hanapin Marketing discuss a number of areas including the economics of the bidding auction, winning at average position, and layering your audiences that can supercharge your PPC account.
You’ll get expert-level PPC tips like:
- Bidding under limited budgets
- Utilizing bid modifiers and user behaviors
- Adjusting for assisted conversions
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LinkedIn Ads: How Videos are Performing
LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.
Amazon Updates Seller Central & AMS Campaign Manager Features
Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.
The PPC Newsflash: Exclude Your Ads from Mobile Apps in the GDN
When we heard the news about the targeting changes, our analysts got to work...and we have a solution!
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Missing Ingredient to Your PPC Strategy: Non-Branded Campaigns
Learn how to employ a non-branded campaign strategy that will increase traffic, capture new customers, and beat the competition.
Is AI the Secret to Google Ads Success?
Stay in the running with your competitors on Google Ads, but don't stop there! Conquer them!
High CTR? Low Conversion Volume? Where's The PPC Disconnect?
Struggling with PPC and converting clicks into customers and sales? Learn the importance of targeting those with a realistic intent to purchase.
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