[New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad.
Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk through PPC storytelling using Analytics reports. It will not only detail the report setup, but discuss takeaways and how to implement findings in PPC accounts.
Learn the tips and tricks of analytics of Analytics reporting to answer valuable questions such as:
- Who is getting to your site?
- Are the converting?
- What else are they doing on your site?
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New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
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