User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad.
Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk through PPC storytelling using Analytics reports. It will not only detail the report setup, but discuss takeaways and how to implement findings in PPC accounts.
Learn the tips and tricks of analytics of Analytics reporting to answer valuable questions such as:
- Who is getting to your site?
- Are the converting?
- What else are they doing on your site?