Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. If you aren’t using extensions, you should be. If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.

In this white paper you will learn:

  • Why ad extensions are important
  • What “manual” extensions are and how to test them
  • What are “automated” extentions and tips to use them to your advantage
  • New ad extensions and how to get the data to power them

Get the Whitepaper