[New Whitepaper!] Everything You Need To Know About Ad Extensions

By Jamie Newton | @jnewton09 | Senior Communications Manager at Hanapin Marketing

Search ads are no longer just about headlines, description lines and display URLs. Ad Extensions now also play a huge part in the appearance and success of ads. Not only do they create more reasons to click your ad (like relevancy), they improve visibility and give a better return on investment. If you aren’t using extensions, you should be. If you need a break down on what extensions are available and how you can use them, then this is the whitepaper for you.

In this white paper you will learn:

  • Why ad extensions are important
  • What “manual” extensions are and how to test them
  • What are “automated” extentions and tips to use them to your advantage
  • New ad extensions and how to get the data to power them

Get the Whitepaper

New Paid Social Insights to Maximize Your ROAS

In this webinar panel discussion, Hootsuite’s Ryan Ginsberg, AdStage’s JD Prater, and Hanapin’s Steve Burnett will team up to walk you through all the new and exciting changes in social and offer opinions and strategies to use them for your benefit.

Amazon Updates AMS Reporting Abilities

Amazon has updated the Amazon Marketing Services (AMS) reporting abilities and insights. With the new reporting abilities, high-level account data is easily accessible and custom date ranges can be selected as well. There are also several new marketing reports that can be downloaded for more...