At this point in time, everyone within the marketing field is somewhat familiar with the term “remarketing,” whether you have experience working with it or just know of the name in passing. Remarketing, in a nutshell, is a tool for reaching people who have previously visited your website by dropping a “cookie” on a user’s browser when they visit your website and advertising to that user for a set period of time.
While it’s much more in-depth than that, the value in marketing to these users is clear: they are all familiar with your products or services to some degree and have at least researched the idea of purchasing through your site. In this whitepaper, we’ll discuss what it takes to implement Remarketing within Google and how to best use it for your target market.
In this Whitepaper we’ll discuss:
- How to add the remarketing code to your site
- Building your remarketing campaigns within Google
- Tips on making remarketing effectively work for you